E-mail marketing platform

Summary: An extension for existing open source Email Marketing System including:

· Content management system extension;
· Recipient Import Wizard;
· Embedded Clicks statistics;
· Web master tool for mailing lists.

 Client: Email marketing provider 

 
Challenge: The client was looking for several improvements and extensions for the email marketing system, including technical part and user interface.

 
Solution: Our team worked on the following improvements:

Content Management System

· Email parts management
· Easy email modules creation
· Reusable modules for new email creation

Import Wizard

· Interactive import of recipients
· Profiles import
· Dynamic validation and fixing of imported data

Embedded Clicks Statistics

· Evaluation of the click-rate
· Detailed mail-body click statistics

Web master tool

· Advanced functionality for unsubscribing
· Mailing-lists and blacklists recipients management

 
Technologies: Struts, Spring, Spring-JDBC, JSP, Axis, MySQL, Oracle

 
Team: 3 Developers, 1 Team Leader, 2 QA & Testers

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